Everyday VOC
How to Capture Insights from Every Customer Interaction
Do your sales and tech support reps make hundreds of calls annually? When they apply this advanced probing and CRM record-keeping, you’ll reap two benefits:
- Their engaging interest will lead to more sales today
- Your CRM data mining will lead to more new product sales tomorrow.
Join Dan Adams, founder of The AIM Institute, as he explains how to implement this upgrade in your company. Participants will receive a free copy of the white paper, Everyday VOC.
Key takeaways:
- Turn your sales force into a learning force, using “outcomes” as the unit of customer insight.
- Learn AIM Institute’s advanced “What-Why-Clarify” probing methodology.
- Use your existing CRM—e.g., Saleforce—to uniformly capture customer insights.
- See how “market scouting” aims your R&D at the right targets at the right time.
