Everyday VOC

Everyday VOC

How to Capture Insights from Every Customer Interaction

Do your sales and tech support reps make hundreds of calls annually? When they apply this advanced probing and CRM record-keeping, you’ll reap two benefits:

  1. Their engaging interest will lead to more sales today

  2. Your CRM data mining will lead to more new product sales tomorrow.

Join Dan Adams, founder of The AIM Institute, as he explains how to implement this upgrade in your company. Participants will receive a free copy of the white paper, Everyday VOC.

Key takeaways:

  • Turn your sales force into a learning force, using “outcomes” as the unit of customer insight.
  • Learn AIM Institute’s advanced “What-Why-Clarify” probing methodology.
  • Use your existing CRM—e.g., Saleforce—to uniformly capture customer insights.
  • See how “market scouting” aims your R&D at the right targets at the right time.

Need to Know

July 11: Noon ET

Zoom Webinar

On-Site Health & Safety Guidelines

SEA is committed to providing an event experience where our participants, partners and staff can safely and effectively collaborate, learn, and network. As we make evidence-based decisions about how best to put health and safety first., we will continue to communicate to keep everyone safe. By participating in person, you understand and acknowledge that you risk exposure to and contraction of potentially dangerous diseases (including but not limited to COVID-19). You understand and acknowledge the risks associated with diseases and viruses and you are fully aware that exposure may result in, including without limitation, infection, illness, injury, or otherwise. In consideration of the above, you hereby release ISEA and its partners of any liability related to your attendance. By attending our Event, you agreed to abide by and engage in certain health-and-safety-beneficial conduct while attending the Event. This may include, but is not limited to, submitting to daily temperature checks, wearing a mask in public areas, engaging in appropriate physical distancing, and not attending the Event if you are ill or have been recently exposed to COVID-19. If you have questions regarding ISEA’s COVID-19 procedures or need accommodations, please contact ISEA at 703-525-1695.




Global PPE


We are the safety equipment industry, united in the goal of protecting workers worldwide.

Our Mission

The voice of credibility for the safety equipment industry

Members & Leadership

Learn about ISEA members, leadership and awards

Board of Trustees

Your elected officials to help guide the association

ISEA Foundation

We help develop talent and raise awareness about worker safety


Meet the team

Explore Membership

ISEA membership gives you a seat at the table, delivers powerful insights and lets you engage with peers.  

Our education & training programs improve the effectiveness of safety equipment industry professionals.


Our education & training programs improve the effectiveness of safety equipment industry professionals.

Executive Summit

Hear progressive ideas, learn best practices, and make peer connections.

Annual Business Meeting

Collaborate on standards development and track industry & policy trends

Event Calendar

See all upcoming events

Webinar Library

Access our webinar library

We are a trusted resource for industry insights and policy, with a window to Washington

Keeping Workers Safe

Learn about key safety issues

Industry Impact

Measuring the impact of the safety equipment industry


Gain a powerful advocate in the halls of government

Market Data Analysis

Benchmark market share & product growth trends


Access the latest safety news & insights