Best Practices in Channel Intelligence

ISEA Member Webinar

Best Practices in Channel Intelligence

Leveraging channel intelligence helps businesses to identify opportunities for improvement, optimize product distribution, tailor marketing strategies, and develop stronger relationships with their channel partners.

Join ISEA’s Cam Mackey and Steve Hernan, Senior Market Intelligence Analyst at Exact Sciences, for a chat about how this data-driven approach helps companies make strategic decisions based on real-world insights, enabling them to stay competitive in their market and better serve their customers’ needs.


Types of Channel Intelligence: Gain a comprehensive understanding of the different types of intelligence that can be extracted from your channel.

Lessons Learned Creating Channel Intelligence Processes: Gain valuable insights into the best practices and common pitfalls to avoid, allowing you to optimize your own intelligence-gathering initiatives.

Educating Your Manufacturing Salesforce: We’ll discuss how to equip your sales teams to interpret and utilize the gathered intelligence to enhance their interactions with partners and customers, ultimately driving revenue growth.

Building Trust with Your Channel Partners: We’ll discuss strategies and approaches to foster trust, transparency, and mutual benefits, leading to stronger alliances and increased collaboration.

Distributor Advisory Councils: Learn how these forums can act as a platform for open communication, gathering valuable feedback, and collaboratively devising successful channel initiatives.

Need to Know

September 21 | Noon ET

Zoom webinar

Please familiarize yourself with our latest health & safety guidelines.

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On-Site Health & Safety Guidelines

ISEA is committed to providing an event experience where our participants, partners and staff can safely and effectively collaborate, learn, and network. As we make evidence-based decisions about how best to put health and safety first., we will continue to communicate to keep everyone safe. By participating in person, you understand and acknowledge that you risk exposure to and contraction of potentially dangerous diseases (including but not limited to COVID-19). You understand and acknowledge the risks associated with diseases and viruses and you are fully aware that exposure may result in, including without limitation, infection, illness, injury, or otherwise. In consideration of the above, you hereby release ISEA and its partners of any liability related to your attendance. By attending our Event, you agreed to abide by and engage in certain health-and-safety-beneficial conduct while attending the Event. This may include, but is not limited to, submitting to daily temperature checks, wearing a mask in public areas, engaging in appropriate physical distancing, and not attending the Event if you are ill or have been recently exposed to COVID-19. If you have questions regarding ISEA’s COVID-19 procedures or need accommodations, please contact ISEA at 703-525-1695.




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