Best Practices in Channel Intelligence

Leveraging channel intelligence helps businesses to identify opportunities for improvement, optimize product distribution, tailor marketing strategies, and develop stronger relationships with their channel partners.

Join ISEA’s Cam Mackey and Steve Hernan, Senior Market Intelligence Analyst at Exact Sciences, for a chat about how this data-driven approach helps companies make strategic decisions based on real-world insights, enabling them to stay competitive in their market and better serve their customers’ needs.


KEY POINTS COVERED:

Types of Channel Intelligence: Gain a comprehensive understanding of the different types of intelligence that can be extracted from your channel.

Lessons Learned Creating Channel Intelligence Processes: Gain valuable insights into the best practices and common pitfalls to avoid, allowing you to optimize your own intelligence-gathering initiatives.

Educating Your Manufacturing Salesforce: We’ll discuss how to equip your sales teams to interpret and utilize the gathered intelligence to enhance their interactions with partners and customers, ultimately driving revenue growth.

Building Trust with Your Channel Partners: We’ll discuss strategies and approaches to foster trust, transparency, and mutual benefits, leading to stronger alliances and increased collaboration.

Distributor Advisory Councils: Learn how these forums can act as a platform for open communication, gathering valuable feedback, and collaboratively devising successful channel initiatives.