ISEA Member Webinar
A Modern Approach to Safety Equipment & PPE Marketing
The rise of B2B digital buying behavior has dramatically shifted the balance between sales and marketing. Your sales reps have only 5% of a customer’s time during their buyer’s journey. This has profound implications for how safety equipment and PPE manufacturers develop GTM and customer experience strategies.
In this webinar, we’ll discuss:
- Situational Awareness – Early warning signs of shifting buyer behavior
- Cultural Change – Navigating resistance to adopting digital marketing from those with a “field sales above all” mindset
- Building Out Marketing – Do’s and Don’t’s of adopting a modern digital marketing function (i.e., beware “Random Acts of Marketing”)
- Data & Transparency – Using data to make better decisions, without suffering “analysis paralysis”
Need to Know
Thursday, January 18
Please familiarize yourself with our latest health & safety guidelines.